Winky Lux
As a young college student, I stumbled upon a promising opportunity at Winky Lux (Glow Concept) while scouring Craigslist for employment. What started as an application for a much-needed job soon transformed into a pivotal role in shaping the trajectory of a newborn start-up. This marked the beginning of my journey to spearhead the branding and launch of Winky Lux, propelling it into the thriving force in the niche beauty industry that it is today
From the digital realm to print media, web design, in-store visuals, and packaging, I played a crucial role in the success story of elevating an unfamiliar brand into a viral sensation, most notably with the breakthrough of our lip balm product. Our efforts resonated widely, amassing a devoted following of 500,000 on Instagram. My contribution to Winky Lux's ascent stands as a testament to the power of dedication and creativity in transforming a fledgling venture into a household name in the beauty landscape.
Year
2017-2018
Role
Creative Director, Packaging Designer, Visual Designer, Visual Merchandising Designer, Photo Editor
Tools
Adobe Creative Suite, Microsoft Office
Winky Lux Experience Stores
On this project, I was responsible for the comprehensive development and creation of the artistic design, encompassing signage, interior design, and print hand-outs. Collaborating closely with vendors, I facilitated the production process, ensuring that the final outcome encapsulated the envisioned experiential journey seamlessly.
Press:
Bustle * New York Post * Makeup.com * Racked * Observer * DoNYC
Packaging Design
At Winky Lux, our packaging design takes center stage, serving as the vanguard of our brand. I am worked to craft unique and endearing packaging that resonates with the feminine and whimsical spirit of our customers.
Learnings
• Have a powerful aesthetic
• Focus on a niche and dominate it
• Create opportunities for consumers to interact with the products
• Create a world for your products consumers can visit
